Our Story

The roots of HÖ:RBS

The roots of HÖ:RBS go back to 2025, when during my travels in Indonesia I met an Estonian man whose knowledge and life path shifted my own direction.

Henri has spent nearly ten years working with functional mushrooms, distributing them to the Australian and New Zealand markets. During this time, he has deeply immersed himself in the world of functional fungi, completed various trainings, and collaborated with mushroom growers in China. In addition, Henri is a Traditional Chinese Medicine therapist and uses functional mushrooms to support his own clients.

Having myself been involved in professional sports for years and always prioritising health as one of my main foundations, I had already come across functional mushrooms earlier. The deepest impact on me came from cordyceps — I felt how it helped me find an extra gear both in training and throughout an entire season. That experience sparked an even deeper interest in the world of functional mushrooms.

The beginning of HÖ:RBS

Everything started from our first meeting, where there was an immediate sense of recognition and a shared vision. Henri had long felt a desire to bring his knowledge and experience back to Estonia.

I quickly saw that his understanding of mushrooms is profound, and that our values align — quality, honesty, nature-based living, and real impact on human well-being. From this, the idea was born to bring functional mushrooms to the Estonian market with a standard we genuinely believe in.

We had both experienced that many products on the market do not deliver the effects they promise. This created an opportunity to build something more honest, purer, and stronger.

HÖ:RBS was born from the desire to unite nature, awareness, and improved human well-being. We are grateful for the opportunity to share knowledge and experience that can help people improve their energy, balance, and quality of life.

Our mission

Our mission is to bring the highest quality and most potent functional mushrooms to the Estonian market.

We believe that true power lies in nature, and that properly cultivated and cleanly produced mushrooms can significantly support both body and mind. Our goal is not simply to sell products, but to help people improve their quality of life in a natural and conscious way.

HÖ:RBS values:

  • honesty
  • transparency
  • purity
  • harmony with nature
  • human well-being

These values are embedded in every product we create.

A healthy body, a healthy mind.